Erica Becker

Background

About Erica Becker

I'm the founder of Voxn, an active lifestyle company rooted in purpose-driven design, ethical manufacturing, and domestic workforce development. Voxn integrates four distinct branches—retail, in-house apparel manufacturing, wholesale/distribution, and a U.S. Department of Labor–accredited sewing apprenticeship program—into a single, vertically integrated brand model. As a creative, innovative business leader, I thrive at the intersection of design, logistics, and mission. I love to learn, build systems, and translate ideas into scalable, meaningful structures. At Voxn, I lead everything from product development and operations to workforce training and strategic growth. Our in-house model ensures every piece we produce reflects our values: quality, transparency, and empowerment. In parallel, I serve as Executive Producer of Boise Fashion Week, where I oversee the full execution of multi-day fashion experiences. I manage the casting of 150+ models and creatives per season, recruit national and regional designers, direct runway and backstage operations, and handle all show logistics—from venue permitting and lighting design to music programming and sponsor engagement. I’ve led press strategy, secured regional media coverage, and grown sponsorship contributions by 60%, while tripling social engagement through digital content strategy. Beyond fashion, I’ve contributed to several high-impact cultural and innovation projects. I supported the restoration of a Jackson Pollock painting, contributed to the redesign of Hayward Field—the birthplace of Nike—leading to various Olympic projects and played a support role in a regenerative medicine venture that scaled to a $75M acquisition offer. At the core of all my work is a passion for merging creativity with structure. Whether I'm producing a show, building a brand, restoring a cultural artifact, or supporting innovation, I aim to design experiences and systems that empower people, spark connection, and create lasting value.