Erica Grillo

Background

About Erica Grillo

With over 8 years of experience in the Fashion and Luxury industry, I am a Creative Content & Project Manager, skilled in brand management, content curation and production, and brand identity development. Following an MSc in Luxury Marketing and Management at Emlyon Business School, a program that brought me to France, the UK, and China, I started my career in Fashion at Fendi, where I had the chance to deep dive into the world of CRM. I then joined Bottega Veneta in what turned out to be a pivotal moment for the brand: there, under Daniel Lee’s creative direction, I closely collaborated with talented art directors, graphic designers, stylists, and copywriters to bring captivating creative campaigns to life. Whether developing global brand campaigns or managing the production of fashion shows, lookbooks, and visual content, I ensured every project supported the evolution of the creative direction. In my current role, I lead visual campaigns for some of the most prominent luxury brands, such as Gucci, Valentino, Dolce & Gabbana, driving 360° marketing campaigns and key strategic collaborations. These efforts have significantly contributed to brand growth and the evolution of its visual identity. My strengths are in creative content production, cross-functional collaboration, and leading creative teams. I truly believe that success comes from the power of collaboration: proactive and adept at problem-solving, I thrive in creative environments that encourage innovation and teamwork. To expand my expertise beyond content creation, I have recently pursued two online courses in Brand Management - at Bocconi University and London Business School. I am passionate about leveraging my experience in creative content and brand management to continue making a meaningful impact in the Fashion and Luxury industry.