Erica Lastro

Background

About Erica Lastro

A resourceful Retail Marketing expert, I pride myself on my creative thinking and ability to deliver integrated marketing campaigns. Known for establishing authentic relationships and bringing a wealth of experience across complex, multi-faceted projects to deliver great results!Executive SummaryWith over 18 years’ experience in the Shopping Centre Industry in Australia with Westfield, AMP Capital & Stocklands across a range of disciplines including Marketing, Centre Redevelopments & repositioning campaigns. My aim is to enhance & maintain quality of the Asset & provide superior levels of client serviceStrength and CompetenciesRelationship Management – Experienced in achieving high levels of engagement with key internal and external stakeholders. Proven working interactions with the Centre/Marketing Managers and creative Agencies to develop the best outcome. Project Management – Ability to complete a project to its full potential in a timely manner.Attention to detail & dedication – Throughout a campaign or during stressful situationsCommunication with all levels of Executives – Strong ability to communicate articulately. Comfortable communicating with stakeholders at all levels.Adaptability & Resilience – Highly motivated and able to maintain enthusiasm, productivity and professionalism during periods of deadlines & Retail chaos.