Erica Layer

Background

About Erica Layer

You have the vision. Your team has the talent. But growth is creating complexity. You’re in every decision, keeping things moving but feeling the weight of it all. That’s where I come in. As a fractional COO, I design and run how the organization operates day to day: clear goals, roles, systems, and routines that bring structure, accountability, and flow so you can focus on strategy and growth. Think of me as the orchestra conductor who gets the organization working in sync to create something greater than the sum of its parts. I lead with empathy and deliver with accountability. As a trusted thought partner to the founder or CEO, I bring the operational perspective that turns big ideas into consistent results. I also help teams evolve how they work, using technology and AI thoughtfully so people and systems move in sync and growth feels easier, not heavier. I’ve helped organizations grow revenue from $2M to $6M and triple team size, maintain 80%+ employee engagement during rapid expansion, unlock over $20M in funding, and enable senior leaders to gain back 15+ hours a week to focus on the work that drives growth. In the first weeks, I partner with you to bring order to the chaos, diagnose what’s blocking progress, align on top priorities, and establish simple routines that keep the team moving forward. Key outcomes I deliver: Clear priorities, ownership, and measures everyone can see Leaders free to focus on vision, strategy, and key relationships Growth achieved with a motivated team and thriving culture Confidence for boards, investors, and partners that the company can deliver Durable systems and processes that scale with clarity and ease How I work: • Design and run the way the organization operates day to day, including goals, roles, meeting rhythms, and cross-functional processes • Turn strategy into a clear, actionable plan with owners and measures of success • Help organizations confidently navigate digital transformation and the adoption of new technology and AI within their operations, ensuring tools enhance how people work rather than complicate it • Partner closely with founders to create focus, momentum, and lasting results Leaders who work with me know two things: 1. The organization runs smoothly without every decision landing on their desk. They can finally stop holding everything together themselves and focus on the future. If growth feels messy and you’re ready for a calmer, more focused way to scale, I’d love to have a conversation. Book a call here: https://calendly.com/erica-layeradvisory/30min