Erica Queen

Background

About Erica Queen

I’m a strategic leader who transforms deep customer insights into actionable, scalable solutions, fostering cross-functional alignment and bold growth in digital products. I specialize in bridging the gap between innovative ideas and practical execution, with a strong focus on user experience and customer-driven strategies. Currently, as an Associate Director of Experience Strategy at HelloFresh, I lead a talented team in uncovering deep insights that shape bold new ventures and fuel long-term growth. My work centers on understanding real human needs and designing intuitive solutions that matter to customers.With over a decade of experience across UX strategy, design research, and product innovation, I bring a diverse perspective from agency, in-house, and startup settings. My approach blends deep academic knowledge in human-computer interaction with practical, hands-on leadership in cross-functional environments. I’m passionate about developing talent, empowering teams, and driving customer-centered visions that make an impact.