Erica Tarbutton
Demand Generation Manager at Auctane
Based in Austin, United States
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Seniority
Manager
Department
Sales & Business Development
Location
Austin
Industry
Software Development
Company size
1.3K
Contact information
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e•••••••@auctane.com
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Background
About Erica Tarbutton
Experienced B2B Marketing Leader with 15+ years of success across digital marketing, inside sales, and global go-to-market strategy. I specialize in building scalable lead generation systems, aligning sales and marketing teams, and using tools like Marketo, Salesforce, and SEMrush to drive measurable pipeline and revenue growth. Most recently, I led global marketing automation and demand generation for a chemical manufacturer, where I reduced lead conversion time by 87% and supported the creation of a $300M pipeline through SEO/SEM, content strategy, and integrated campaigns. I’m passionate about data-driven strategy, continuous improvement, and building marketing systems that deliver real results. Actively exploring leadership opportunities in digital marketing, demand generation, or marketing operations.
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