Erica Wirthlin

Background

About Erica Wirthlin

I have nearly a decade of experience in digital communications and excel at crafting marketing campaigns across platforms. Leveraging my strengths in research and writing, I help organizations engage with their audience by publishing quality content. As a high-energy worker, I love to be involved in all aspects of the campaign lifecycle—from development and project management to copywriting and tracking results. Connecting with others is at the heart of my approach to communications. Whether it’s a client, my team, or the wider industry, I strive to make meaningful touchpoints. I am very competent at navigating cross-functional teamwork and enjoy collaborating with my colleagues. When communicating with clients, I aim to provide informative and compelling insights that reinforce the organization’s values. And within the broader industry, I liaise with media outlets and publishers to connect with a wider audience and increase brand awareness. On an individual level, I take a 360-degree view of my work by participating in all aspects of content creation. I dig into industry trends and market insights to help brainstorm strategic initiatives; develop editorial calendars and provide project oversight to meet deadlines; write, edit, and proofread marketing materials; and use G4 and Looker Studio to track and continuously improve performance. I am adaptable to all thought leadership needs and have worked on a wide range of marketing materials, including (but not limited to) the following: long-form articles, client bulletins, marketing emails, website copy, social media posts, reports and guides, video scripts, conference and event material, newsletters, brochures, advertising copy, bios and profiles, white papers, company position statements, style guides, and client surveys. But that’s enough about work experience. As a human, I enjoy good music, strong coffee, and, recently, a budding passion for watercolor painting.