Erick Bauer

Background

About Erick Bauer

A seasoned executive in public relations and communications, I bring over 15 years of leadership experience building high-performing teams, shaping brand narratives, and delivering measurable impact across agency, corporate, and nonprofit sectors. I have led global communications programs for some of the world’s most recognized brands, including Google, Nike, Coca-Cola, Samsung, BMO, UPS, and Pepsi—helping organizations navigate complexity, manage reputation, and accelerate business growth. Currently serving as Head of External Relations at Meridian Credit Union, I oversee enterprise-wide external communications, media relations, stakeholder engagement, and executive visibility. I’m a trusted strategic advisor to the CEO and executive leadership team, responsible for shaping external narrative, managing agency partnerships, and delivering communications strategies that drive business results and brand value. My expertise spans corporate communications, media strategy, crisis and issues management, brand positioning, digital and social media, thought leadership, and executive profiling. I’ve built and led communications functions from the ground up, developed high-impact teams, and created integrated strategies that align with enterprise priorities and stakeholder expectations. In addition to my corporate work, I’m a passionate educator and mentor. As an adjunct professor in postgraduate programs at York University and Sheridan College, I’m committed to developing the next generation of communicators, helping bridge the gap between academic learning and industry expectations. I hold an MBA from Wilfrid Laurier University and an undergraduate degree from York University. Outside of work, I’m a proud dad, hockey coach, and cottage enthusiast—currently based in Toronto, Canada.