Erick Ramirez

Background

About Erick Ramirez

As a seasoned marketing professional with over a decade of experience, I have a proven track record of driving growth and increasing revenue for top-tier media companies. Currently, I am the Sr. Partnership Marketing & Streaming Media lead at Estrella Media, where I have been spearheading the development of social content best practices, driving innovative digital product engagement and retention, and achieving long-term business objectives through production, lifecycles, roadmaps, and planning. In my previous role at The Walt Disney Television, I managed multiple campaigns simultaneously, collaborating with internal partners to align campaign objectives with long-term branding goals. I was responsible for coordinating with internal teams, managing project timelines and deliverables, and developing and scheduling project assets from conception to completion with agencies and marketing teams. Additionally, I oversaw and directed production responsibilities for over 50 video shoots a year, including live and virtual events like D23, Fan Fest, Radio Disney, live streaming, and red carpet premieres. Prior to my role at Disney, I worked at Univision Communications as the Lead for National Digital Content. In this role, I designed and implemented a nationwide multimedia strategy for Univision Musica "Uforia," managed a team of writers, producers, and editors, collaborated with marketing and sales teams to develop integrated campaigns and sponsorships, and utilized analytics to track and measure the success of digital initiatives. My strengths include mentoring and defining a diverse and dynamic digital strategy with KPIs for growth, engagement, and test & learn innovation for use in OTT, AVOD, social, digital, and streaming campaigns along with external agencies and partners. I am adept at conceptualizing, designing, and leading creative marketing assets to accelerate subscriber growth and engagement across streaming and digital marketing channels. My experience has led to an increase of unique users across platforms (Streaming, OTT, AVOD, and Social), incrementing revenue of 267% YOY vs $6.4M CY21 vs $1.8M in CY20. As a Director or VP of marketing digital, I can leverage my diverse skillset to drive strategic growth, enhance brand awareness, and increase revenue for your organization.