Erick Silveira

Background

About Erick Silveira

I'm a digital marketing specialist with over 12 years of experience in performance strategy, paid media, and data analysis—working across multiple international markets. Currently, I lead performance consulting at AmzingPPC (USA), managing high-investment Google Ads accounts with a strong focus on scalable acquisition and qualified conversions in the U.S. market. My work is rooted in full-funnel analysis, strategic planning, and continuous optimization based on measurable ROI. Previously, I served as Digital Services Coordinator at Grupo Syonet, where I led a multidisciplinary team of over 20 professionals across performance, UX/UI design, and project management. I was involved in the company's international expansion efforts into Mexico, contributing to the adaptation of marketing operations to a new cultural and business context. I also managed campaigns for major automotive brands such as Mercedes-Benz, Audi, Volvo, BMW, and BYD across Brazil and Latin America, including strategic launch initiatives and high-budget media planning. My role at Syonet also encompassed the coordination of digital performance, user experience optimization through UX tools and heatmaps, SEO strategies, and the integration of web analytics with BI platforms to improve decision-making and campaign efficiency. I hold two MBAs—one in Marketing (UniRitter) and another in BI & Analytics—as well as a postgraduate degree in Agile Management, Projects, and Innovation. I bring a strategic, data-driven mindset to every project—always focused on performance, scalability, and innovation.