Erick Ximenes

Background

About Erick Ximenes

I’m a Product Marketing & Strategy professional with strong experience in SaaS, working at the intersection of product, technology, growth, and healthcare impact. I specialize in pricing & packaging, go-to-market, enablement, market intelligence, ABM (Account-Based Marketing), and growth/monetization strategies. In practice, I’ve designed and executed ABM campaigns that aligned marketing and sales around high-value healthcare accounts, increasing engagement and driving opportunities within strategic client segments. I also bring experience in product design and user experience, ensuring solutions are intuitive and truly valuable for customers. What drives me is combining data, customer insights, and collaboration across teams to scale businesses while creating real impact, especially in healthcare technology.