Ericka Alexander

Background

About Ericka Alexander

Results-driven professional with senior-level marketing and public relations experience with 20 years in public transit. Working independently or within a team dynamic, I deliver key marketing communications functions within and outside of the organization. Areas of expertise include implementing strategic planning, sponsorship, media relations, internal communications; branding, promotions, identity; advertising sales, account management and special event logistics. Proven ability to fully develop programs, promotional campaigns and collateral for general interest, unique, niche markets and employee initiatives. I maintain a consistent record that leverages successful outcomes for local and national clients while ensuring the organization meets benchmarked objectives. I am constantly energized by the integration of PR, advertising and marketing - it's guided my career path, as I've sought experiences to develop each component. Adding to the way social media is changing the above, and we're all busy for years to come. The relationship to the consumer has made digital the fourth discipline. Specialties: Front and back-end executions which promote goodwill and market positioning; experiential marketing, civic / municipal affairs, internal and community relations. Strong copywriting skills for publication and electronic media. Knowledge and use of multiple operating systems and software applications including Microsoft Office and Adobe Design Suites