Erickson Lessa

Background

About Erickson Lessa

Retail Industry Executive with 20 years of consolidated experience in Management and Administration, Sales, and Commercial Operations, focused on achieving outstanding results and developing professionally in a rising career in medium and large companies. Hands-on knowledge and expertise in the use of management tools, planning, process elaboration, and commercial routines. I implemented and negotiated sales volume targets, price, service indicators and commercial product policy, aiming to keep market leadership and neutralize competitive actions; I have knowledge of all the Northeast of Brazil and also working in the states of Rio de Janeiro and Espírito Santo, having worked in the retail branches of furniture / appliances, technology and surgical material; I was responsible for workers in 60 stores. I managed annual sales of R$ 264 million reais, with emphasis on business plan preparation, KPIs evaluation, expenses control, layouts standardization, prospecting and loyalty of clients, conducting negotiations and establishing actions focused on maximizing market share; I had direct acting in processes of cultural change, experienced mainly in times of merger and acquisition.