Erik Bashatly

Background

About Erik Bashatly

People don’t buy drills, they buy holes.” This simple, yet powerful adage has guided Erik throughout his career. His enthusiasm, diligence and insatiable curiosity has allowed him to develop compelling brand experiences in the technology and automotive industries. As a student, Erik began nurturing his entrepreneurial side, working as a marketing freelancer in the early years of social media proliferation, while applying and perfecting next generation digital marketing strategies. After graduating from McGill University with a business degree in 2012, Erik joined a rapidly growing Information Security company where he gained tremendous B2B marketing experience, as well as invaluable relationship building skills with international clients and partners. As a passionate car enthusiast, he was drawn towards the automotive industry where he applied his deep understanding of digital marketing to revitalize an old-school business model. His work as Marketing Director helped transform a growing, yet relatively unknown business into a serious competitive threat. By his mid-20s, Erik had taken on a significant leadership role, developed business strategies that helped triple sales and grew a relatively obscure brand into a respected player in a highly competitive industry. In the last year, Erik co-founded and managed his own boutique automotive dealership specializing in classic and luxury sports cars imports and exports. Specialties: branding, brand strategy, brand management, customer experience, customer satisfaction, digital media, social media, content creation and management, digital marketing, team building, market research, customer relations, public relations