Erik Lindahl

Background

About Erik Lindahl

Hi - I'm Erik! As an expert with +14 years of experience in design & change management, service design and user experience design & research, I help organisations to work efficiently from an end-user perspective of the customer journey. From a product or service viewpoint, I help combining business value and technical feasibility, with human needs & desires. Vision: To release your business & your employees from opinion-centered guesswork, and the fear of doing mistakes. Mission: By providing a customer centric workflow based on relevant customer insights, I help teams to design desirable products and services. Effectively setting up and combining quantitative & qualitative research with clear metrics, will allow for informed and truly data-driven decisions. By learning from doing, you will save an extreme amount of unnecessary production & guesswork. Expect innovative, motivated employees & teams with clear responsibilities & decision lines, unafraid of taking risks and exploring new ground. Designing for optimal customer experience in every touchpoint.