Erik S.

Background

About Erik S.

I am a passionate and collaborative UX/UI generalist with a flair for creative problem solving. Having shaped my career in the Tech Events industry, I’ve spent a decade designing unforgettable real-life experiences for hundreds of thousands of attendees. Creating user experiences and understanding client needs has been at the core of my career and shapes the way I approach design. My pivot into the digital realm brings with it that knowledge in understanding consumer behaviour, concept development & stakeholder management. Having worked in a myriad of roles - hospitality, marketing, campaign management, production, F&B management, quality control and strategy - I’ve acquired a broad skill set which enables me to work on multi-disciplinary projects. I thrive in environments that challenge me on several fronts, which is why most people I’ve worked with would refer to me as an excellent all-rounder. While my experience is focused on in-person events, I've spent a lot of time working on digital elements as well - not least of all during the pandemic. During my time at TNW, we grew our flagship event, TNW Conference, from 1,500 to 12,500 attendees in just 3 years. As a result, the conference was awarded ‘Best Conference’ at the European Best Event Awards 2016. During my time there I also collaborated on the development of TNW's own digital ticketing platform, EarlyBird. Over the last 4 years, I have managed Bynder's global event presence and produced its flagship branding conference, OnBrand. Leading a team of 12, I've taken the conference from 500 to 2k+ attendees, increased Bynder's business impact tenfold and established Bynder as a thought leader in the Brand Marketing world. I've currently taken the step to further build on my skillset to add more technical knowledge by studying UX/UI design. My previous experience in the field, with wireframing websites and aiding in the creation of The Next Web’s proprietary event ticketing platform, EarlyBird has led me to explore this path. I’ve spent the best part of my career developing guest/attendee experiences and transitioning further towards the digital realm feels like the logical next step. Having lived in 14 countries to-date, I work well with international teams and clients, understanding the importance that cultural differences plays. Outside of work I like to spend time with my family, gaming and travelling.