Erika Booth

Background

About Erika Booth

I’m a senior marketing leader with over 15 years of experience building strong brands, generating demand, and aligning marketing strategy with business growth. As VP of Marketing at WhiteCap Search, I’m leading the charge in developing a scalable, data-driven marketing foundation that supports every part of the business—from job performance and digital visibility to sales enablement and long-term brand positioning. Right now, my focus is on optimizing job board performance, strengthening analytics, and laying the groundwork for more impactful campaigns across channels. I thrive in fast-paced, evolving environments where I can bring clarity to complexity and drive alignment across teams. Throughout my career, I’ve helped staffing firms and growth-stage businesses sharpen their go-to-market approach, enhance their candidate and client experiences, and equip their teams with the right tools and training to move faster and smarter. I’m passionate about building marketing systems that scale—and that actually work. Core strengths: Go-to-Market Strategy • Sales Enablement • Digital Marketing • AI • Branding • Analytics & Reporting • SEO • Content Strategy • UX/UI Web Design • Reputation Management • Social Media • Training & Enablement • Project Management • Cross-Functional Leadership