Erika Holmes

Background

About Erika Holmes

I’m a marketing strategist and team leader with deep experience in digital marketing, content strategy, brand development, and website management. I’ve led cross-functional campaigns that build trust, drive engagement, and deliver measurable results, from patient acquisition and membership growth to provider recruitment and practice expansion. My approach is equal parts strategic and creative. I use data and audience insights to guide multi-channel campaigns that convey clarity and connect meaningfully, whether I’m rolling out a new brand, launching a product, or enhancing the patient experience online. I’ve built and led high-performing marketing teams, managed agency partnerships, and shaped messaging across platforms to help organizations grow with intention. I focus on programs that not only elevate brand presence but also create value for the communities they serve. Highlighted areas of expertise include:| Marketing Research & Analytics | Copywriting & Editing | SEO / SEM Strategy | Consultative Creative Communications | Leadership Engagement | Client Development | Website Development / Management | Project Management | Event Management Technical Knowledge Google Analytics | Google Looker Studio, Search Console, Search and Display ads | WordPress | Constant Contact | SEMrush | Metricool | Trello | Asana | Adobe Express | Mailchimp | Blackbaud CRM | Meta | Instagram | LinkedIn | Threads | X (Twitter)| TikTok | YouTube