Erika McCarthy

Background

About Erika McCarthy

My approach to digital marketing is about defining goals, getting unstuck from the status quo, testing new ideas, and applying data-based decision-making. I’ve worked in digital and search engine marketing (SEM) – mostly in paid search – for 18+ years; from a big Silicon Valley agency to Vermont-based agencies, and in-house marketing departments serving a wide range of clients. While this made me the digital marketer I am now, it also left me feeling disenfranchised. High client loads, reactionary tactics, not having the opportunity to understand my client’s deeper goals bothered me. Enter my business, ‘Measurement Has Company’, where I happily serve as an independent SEM brain-for-hire. I now know my clients, provide strategic insights into their marketing plans, and produce result-driven outcomes. I work in all SEM areas but choose to focus on – and fix – common pay-per-click (PPC) pitfalls. • Are you doing PPC simply because your competitors are? • Have you tested PPC but it hasn’t delivered for you?• Have you had an unpleasant experience with another agency, or feel you should be getting more for your investment?If you answered yes, then I’ll help with goal setting, strategy deployment, budgeting, and provide a fresh set of eyes on your goals. My thorough audits and reporting can provide quick wins and big opportunities for your accounts. My unique view of digital media is making data-based decisions by leveraging first-party data, web analytics, landing page and ad testing. The goal is to be your strategic business partner, and tailor your digital media plans to meet your needs plus identify and meet key performance indicators (KPIs) to match those business objectives. My goal for you? To have the freedom to focus on what you do best: run your business, and leave the media management to me.By design, my clients are based in Vermont as I’ve chosen to make my home here, and supporting Vermont-based business satisfies me. Let’s connect!