Erin Borden
Marketing Communications Manager - Global Products at Eversana
Based in Indianapolis, United States
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Seniority
Manager
Department
Other
Location
Indianapolis
Industry
Pharmaceutical Manufacturing
Company size
4.7K
Contact information
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e•••••••@eversana.com
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Background
About Erin Borden
Creative, skilled & passionate product marketer, creator of content & integrated marketing plans A born story-teller, I have a passion for taking complex products and solutions and creating meaningful content across multiple channels and mediums. I leverage these messages to orchestrate go-to-market strategies and integrated marketing plans that exceed targeted objectives. Areas of expertise include white papers, case studies, social media content, webinars, focus groups and email marketing. I possess broad based experience spanning healthcare, automotive and pharmaceutical industries with in-depth knowledge of healthcare trends and technologies. I apply this expertise to the development and sophisticated content strategies. The success of my work is evident in: Launching 6 highly technical medical device and software products in one calendar year. Driving consumer heart scan campaign results 150% go goal. Increasing sales on one product line by $5M in one calendar year. Increasing industry event traffic by 150% through pre-event promotional efforts. Receipt of multiple Brand Steward awards from Roche Diagnostics Corporation
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