Erin Byron

Background

About Erin Byron

I am a versatile and passionate CPG Executive with over 30 years of domestic and global Marketing and Sales experience (B2B and B2C) across foodservice and retail channels at The Coca-Cola Company and Unilever as well as entrepreneurial experience working alongside glaceau founders. I have expertise in customer and shopper marketing inclusive of insights, strategy, innovation pipeline development, integrated marketing, commercialization, new customer acquisition and fiscal management. I am a "synthesizer” with a proven ability to work across vast sources of data to extract meaningful insights that drive long term strategy and create powerful marketing plans. I have significant experience in strategic business planning with the proven ability to deliver results, drive revenue and profit, and build value-based relationships with customers and all levels of leadership. I am an inquisitive thought leader and creative Marketer with a successful track record thriving in high stakes. I am a holistic thinker, always remaining mindful of the “why” while ensuring the “what” is delivered. An authentic and optimistic people leader and coach, I am energized working across functions and in a variety of industries with customers! I am excited by change and not afraid to challenge the status quo. As a Consultant, I have spent over 3 years broadening my industry experience, working for 2 years in the Automotive (NAPA) and Industrial Power Equipment (PC & S) Industries where I created long-term business plans, missions and values, strategy, and annual marketing plans. Most notably, I led the strategy, design, and management of the NAPA Local Marketing organization for over 2 years. In early 2024, I returned to my love of CPG, and food brands specifically, leading Shopper Marketing with the MrBeast Team on the delicious Feastables brand as their interim VP of Shopper & Customer Marketing. Most recently, I am enjoying the privilege of working with the Kimberly-Clark Professionals organization, leading their sports and entertainment strategy development, sponsorship negotiations, and marketing planning and execution. https://illumemktg.com/ Favorite Quote:"Life is like an apple.it falls into your hands. But it won't unless you stand under the tree. You have to find the orchard, find the tree, and then something may happen."