Erin Corner

Background

About Erin Corner

Strategic marketing and corporate communications specialist with a diverse experience asset and highly transferable strategic, commercial, marketing, communications and media relations skills. 30-years’ experience as a key decision-maker in the boardroom, a media insider, creative agency board member, leader of a cutting-edge media agency and tech start-up owner / builder. Experienced in delivering successful outcomes for a diverse range of organisations, across Australia and New Zealand, working for 50+ local, national and international companies in 40+ categories. An agile, intuitive, decisive and highly accountable leader. Positive and energetic, a strategic thought leader to executives and a great team player very experienced in leading teams through periods of business transformation. Known for the ability to achieve commercial outcomes while managing and nurturing team talent, as well as a laser sharp focus on aligning what’s important to the organisation with what’s important to the customer to define key stakeholder and customer value propositions. Including in an environment of crisis management and brand recovery. A highly analytical strategic thinker, outcomes driven and a lateral problem solver with excellent financial literacy. Equally happy defining the big picture as rolling up my sleeves and getting my hands dirty to deliver service excellence with precision and accuracy. In addition to strategic marketing planning, brand strategy, content, campaign and channel management I’m experienced in corporate communications, media relations, PR, social, digital, compliance and risk management. I’m effective at managing complex internal and external stakeholder relationships and identifying and managing successful partnerships and alliances. Category experience includes: direct sales, luxury goods, energy including renewables, First Nations organisations, automotive, insurance (health, home, car and travel), banking and finance (including credit cards), superannuation, government, political, education, charitable organisations, property (including land and residential builders), media, professional services, aged care, airlines, entertainment, retail, mining, FMCG and QSR.