Erin Darling

Background

About Erin Darling

I believe great marketing doesn’t just sell; it connects, inspires, and builds lasting loyalty. As a global marketing leader with 15+ years of experience, I specialize in transforming customer engagement into measurable business impact. My focus is on loyalty marketing, lifecycle strategy, and integrated campaign leadership, driving scalable outcomes through insight, innovation, and technology. I’ve led enterprise-wide marketing transformations that bridge strategy and execution, partnering across data, digital, product, and finance teams to design personalized customer experiences that drive long-term loyalty, acquisition and retention, and sustainable revenue growth. A few highlights I’m proud of:$20M+ in new revenue + 130% lift in engagement by designing customer lifecycle journeys that reimagined how travelers connect with AAdvantage. 🤖 $30M+ annual impact from launching the airline’s first machine learning engine for 1:1 personalization, now powering smarter customer journeys. 200+ enterprise campaigns a year, leading integrated, omnichannel marketing strategy across email and content while mentoring the next generation of marketing talent. What sets me apart is my blend of analytical precision and strategic creativity. I’m as comfortable talking about performance metrics as I am brainstorming bold campaign ideas. I thrive in turning ambiguity into clarity and guiding teams to act decisively, lead with insight, and deliver meaningful customer experiences. Beyond my day-to-day work, I’m passionate about mentoring emerging leaders and speaking on the future of marketing, MarTech innovation, and loyalty transformation. My recent engagements include the World Aviation Festival, Content Marketing World, and Mastercard’s Personalization Pioneers Summit. Trusted for uniting data, technology, and human connection to modernize enterprise marketing and deliver measurable results. Let’s connect! I’m always open to sharing insights, collaborating, or speaking about marketing innovation and growth strategies.