Erin Herbert

Background

About Erin Herbert

Erin is a writer at heart who loves using her talents to craft impactful and optimized content strategies and resources. She’s an expert at using storytelling, data, and social media to position her clients at the forefront of their respective industries. From informative ebooks and “edutaining” podcasts to SEO gains and social media success, Erin helps her clients navigate the B2B landscape like a GPS. As a published expert in the Communication and Media Studies field and an experienced journalist, Erin excels at both performing and applying research. When working with a new client, Erin analyzes their industry, the market surrounding it, their competitors, search engine data, and more to build a strategy that highlights their unique value to their target audience. By applying the investigative, research, and writing skills she has honed over the course of her career, Erin immerses herself in her clients’ worlds to understand what kind of content connects with their audience and propels their industry thought leadership. Erin specializes in the risk and compliance, due diligence, cybersecurity, and RegTech markets. She’s also incredibly passionate about making positive impacts on the world; she was initially drawn to security and compliance because companies in those spaces often exist to protect people and their rights. Erin is a curious learner, a wordsmith, and a strategist that Sun Tzu would be proud of.