Erin Irwin
Copywriter at Varley
Based in London, United Kingdom
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Seniority
Staff
Department
Writing/Editing
Location
London
Industry
Retail Apparel and Fashion
Company size
206
Contact information
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e•••••••@varley.com
Phone
5 credits+44 ••• •••• ••••
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Background
About Erin Irwin
Experienced omni-channel copywriter and content editor with a demonstrated history of working in the retail fashion industry. In my current role at Liberty, I am key to enforcing our tone of voice throughout Liberty’s ecommerce site - writing product copy, brand headers and category level snippets. Having an in-depth knowledge of all our brands is essential to my role and often requires extensive research and an advanced understanding of the retail climate. As a content editor at Debenhams, I was responsible for running the entire editorial output, both digital and print. I worked collaboratively on a total of 4 brochures, which were read by thousands, whilst being involved in planning weekly marketing stories and writing daily fashion copy for the website.
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