Erin Lyda
Senior Partner Director at Fetch
Based in Atlanta, United States
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Seniority
Director
Department
Sales & Business Development
Location
Atlanta
Industry
Technology, Information and Internet
Company size
1.1K
Contact information
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e•••••••@fetch.com
Phone
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Background
About Erin Lyda
As a Global Lead Client Partner at Pinterest, I have been leading the partnership with an iconic CPG brand for over six years. I have developed strategic initiatives to drive brand visibility and engagement on the platform, resulting in increased market share and revenue growth. I have also collaborated with cross-functional teams to execute innovative marketing campaigns and drive brand awareness on Pinterest.Prior to joining Pinterest, I was a US Partner Lead at Google, where I managed the Coca-Cola & Google partnership, exceeding revenue expectations by 47% & 75% year-over-year. I also expanded product adoption into three new divisions, driving advanced partnership development. Additionally, I developed brand strategies for Travel clients using Google products to meet brand objectives, consulted with account teams and clients on digital content strategy, educated clients on brand and performance video solutions, and created cohesive plans for online video campaigns across all platforms.
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