Seniority
Manager
Department
Advertising & Marketing
Location
Canada
Industry
Utilities
Company size
2.7K
Contact information
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e•••••••@epcor.com
Phone
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Background
About Erin McFarlane
I’m an accredited communications professional with 15+ years of experience turning complex ideas into clear, compelling messages that connect. From crisis communications to internal storytelling, I’ve led award-winning initiatives and earned my APR designation in 2023. Whether it’s navigating reputational risks, crafting strategic plans, or finding just the right word, I bring a mix of intuition, collaboration, creativity and experience to every project. Specialties- A sixth sense for spotting reputational risks before they make headlines- Strategic communications planning is my jam. I love thinking about new and exciting ways to reach audiences through multiple channels-Translating corporate-speak into human-speak is my superpower- I thrive in cross-functional teams because I firmly believe the best ideas are rarely solo acts- Finding the perfect GIF to respond to Teams messages is my specialty. Let’s connect if you’re into smart strategy, clear communication and having a little fun along the way.
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