Erin McLaughlin
Vice President, Planning at Zenith
Based in Hoboken, United States
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Seniority
Vp
Department
Advertising & Marketing
Location
Hoboken
Industry
Advertising Services
Company size
5.6K
Contact information
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e•••••••@zenithmedia.com
Phone
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Background
About Erin McLaughlin
At the helm of strategic planning for Anheuser-Busch's Core brands at Starcom, my focus is on delivering innovative media planning solutions. Our team's efforts are centered on enhancing the presence of core products ULTRA, Bud Light, Busch Light and Budweiser in the US market. With a robust background in strategic communications, we've positioned these iconic beverages at the forefront of their market segments. Collaborating closely with internal and external stakeholders, we've crafted strategies that deliver on brand & business goals while resonating with all target audiences, ensuring Anheuser-Busch's continued dominance in the industry.
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