Erin Oconnor

Background

About Erin Oconnor

Dynamic, bilingual marketing professional with extensive experience in strategic marketing, digital marketing, and campaign management. Proven expertise in GTM strategies, brand development, and sales enablement, driving measurable growth across the telecommunications sector. Adept at data analysis, UX optimization, and creating frictionless customer experiences to boost engagement and revenue. Skilled in leading cross-functional teams to deliver successful product launches, optimize channel marketing processes, and improve performance metrics. Strong background in partnership management, team mentorship, and creating impactful branding strategies. Achievements include leading app-based loyalty programs with 68% YoY engagement growth, executing seamless market launches, and securing prestigious awards for marketing excellence. Passionate about empowering teams, building brands, and driving long-term success.