Erin Steele

Background

About Erin Steele

What a happy client just said about me:"Erin is a world-class copywriter. she's sharp, methodical, and an absolute treat to work with because she's so thoughtful.""You had an enormous impact," said another client about my offer reco and asset creation in their BFCM sale. Now, here's a very real truth: there's no one-size-fits-all sales solution. There's no special hack that'll work for you, you and you. Profitable sales are the result of research, strategy and execution tailored to your unique offer and prospect. Anybody who tells (or sells) you otherwise, is BSing you. Because behind every credit card transaction, there is a real hand on a real person with real desires and real fears living a real life. You will never sell as much as you want to sell if you don't tune into that very real fact—that very real person. And you can't guess your way there. Or assume your way there. Or empathy-map your way there through caricatures and personas. ChatGPT without strategic input keeps you generic. To sell what you want to sell, at the scale you want to sell it, you need to not just attune to the underlying emotional journey toward your product. You need to reflect it back toward your best-fit prospects, carefully. First, you need to find the intersection between what your customer needs and what you can genuinely provide. And then you have to invite their attention, interest, trust and ultimately their buy-in. You can't be too loud, or they're out. You can't be too quiet, or you're unseen. BS-meters are at an all-time high. Messaging that converts requires "going deep". And that is my superpower. I blend sales-focused marketing prowess with a process as methodical and data-driven as it is empathetic and curiosity-driven. A few wins- Helped generate over in a 5-day BFCM sale (including a 7-day warm-up campaign)- Helped nearly quadruple MRR in online course sales - Helped double year-over-year revenue at a growing startup - Wrote the sales page that earned in four days and over $1M in monthly recurring revenue - 4X'd Facebook ad spend on cold traffic for a digital monthly subscription product (ultimately 10X+'ing ad spend)- Planned and executed on multiple 7-figure launches Also- Expert interviewer - Insatiably curious - Forever learning and optimizing - Still stops to smell the flowers and observe the birds Ads funnel strategy and execution is my specialty. Meaning I create conversion-focused ads, landing pages, opt-ins and email flows tailored to your unique customers. DM for packages and availability.