Erin Volbeda

Background

About Erin Volbeda

As the VP of Marketing & Communications at Enhabit Home Health & Hospice, I am passionate about enhancing our marketing, communications, creative, and digital efforts to establish the Enhabit brand as an asset that drives business growth and brand loyalty. With a strong background in marketing and communications, I lead a talented team to develop innovative strategies that drive brand awareness and ensure our home health and hospice services reach those who need them most. My work impacts our ability to reach potential patients, loved ones, and employees seeking to provide high-quality, compassionate care in the home setting. By leveraging strategic marketing and communication techniques tailored to individual audiences, we use creativity and innovation to differentiate ourselves in all markets. I am dedicated to creating open dialogues within our team, fostering cross-functional collaboration and strategic partnerships within the organization. I strive to promote a culture of continuous improvement and implement effective marketing and communication strategies. My contributions have led to consistent brand representation, significant advancements and alignment in our marketing efforts, comprehensive multi-channel marketing campaigns, and strategic internal communication strategies that drive employees’ understanding of the company’s purpose and business strategy. I am proud of the impact my work has had and what I’ve had the privilege of accomplishing in my 15 years at Enhabit. I have built and grown the department from the ground up into a full-service in-house marketing and communications department with four critical support functions: marketing, communications, creative and digital marketing. Additionally, I have successfully led the team and our organization through two rebrands. My top five CliftonStrengths are: Input - Learner - Belief - Responsibility - Achiever I resonate with the Enneagram type 1 which is also known as the Strict Perfectionist- Principled: Wants to lead by example and values integrity. Stands for what is right and good- Objective: Able to see and judge details, people and situations objectively, without getting emotional- Conscientious: Reliable and responsible. Sticks to their word and sees things through to the end- Structured: Enjoys opportunities to structure their world and is naturally adept at organizing- Quality-minded: Has a knack for detail and pays attention to quality and the application of standards. Source: Integrative Enneagram Solutions