Erin Walsh

Background

About Erin Walsh

The easiest way to sum my approach to how I work is this: I am a rower. My team is everything. Alignment, trust, showing up, and getting it done have been ingrained in me. Over the span of my career, my title and position have varied dependent upon organization structure. Regardless of title, my responsibilities were the same: determine brand and product strategy based upon research data, and then implement this strategy to effectively meet business goals. While most of my career has been focused on digital channels, the intersection of technology and marketing has always been engrained in my work. Years ago my Master’s degree program was compromised of two tracks: interactive technology and marketing management. These concepts intertwined to form my approach to digital engagement. The past sixteen years have been spent shaping product offerings using various types of market, user, and industry research, working hand-in-hand or leading the teams executing the development, all while ensuring alignment across the teams and stakeholders. I often joke I am a professional dot connector. I view my role as looking for patterns in user behavior and industry in order to identify gaps and opportunities. Over the years, time and again I take data points from across an experience and weave them into a narrative of where we need to go, whether it be to address a member pain point or to get ahead of industry trends. Using this data story is a powerful tool to align my immediate and partner teams to the issue at hand. Seeing the foot view and how disparate initiatives join – or gap - to form a larger experience is my talent. I'm committed to excellence; dedicated to maintaining a reputation built on quality, service, and uncompromising ethics. AWARDS & ACTIVITIES • ClearMark Award of Distinction from The Center for Plain Language in the before-and-after category for the Anthem Indiana Medicaid member website • Past President of UXPA Norfolk, participation in UXPA, IXDA, Human Factors and Ergonomics Society • Mentor for UX students at Pratt Institute • UXmatters.com published contributor • Nielsen Norman Group UX Certification: Mobile Design Specialty • Three-time Go Beyond Impact Award recipient for cross-departmental collaboration • Dominion Enterprises’ team “Innovation Award” recipient