Erin Zito

Background

About Erin Zito

I bring years of experience and leadership from both the client and agency side. An entrepreneurial spirit with a side of sharp strategic and comms thinking and a love for people - nurturing and developing talent, building relationships and keeping teams and clients inspired to make work that shifts both brands and businesses. My sweet spot? Turning complex challenges into clear, actionable plans that spark momentum and confidence. Specialised in building a brands voice and then launching it to the world in unique ways, process optimisation, change management and cross-functional leadership. Confident working with global giants, nimble locals, and everything in between. Easily adapting to fast-paced environments. Experience in luxury, premium spirits, sports apparel, FMCG, travel, education, pet care. Capabilities: • Cross-functional Leadership & Collaboration • Business Strategy & Brand Planning • Global Campaign Planning & Development • Digital/Social Media Strategy & Activation • ATL/BTL Marketing & Communications • Staff & Scope Planning • Consumer & Market Research • Inter-Agency Management • Global-to-Local Leadership