Erkut Hussein

Background

About Erkut Hussein

I’m a versatile CRM marketing professional with an interest in building effective marketing campaigns. For over 12 years I have had a keen interest in all aspects of digital marketing. As a CRM specialist I take pride in combining complex data and elevating campaigns to ensure that the user receives relevant content at the right time to ensure maximum engagement.I have a real passion for what I do so please feel free to get in contact if you would like to find out more. But in the meantime here’s a little teaserCRM Marketing Specialist | Email & App-Email & app marketing strategist, to ensure that users receive the right message at the right time across 6 countries with 12+ million subscribers-Carried out complex behavioural segmentation to ensure communication with our users are targeted and relevant-Implemented onboarding, retention & reactivation programmes to ensure engagement throughout the customer lifecycle-Built reports using a combination of SQL (data mining), Excel & Tableau. Analysed reports and made significant recommendations to improve campaign KPIs-Performed A/B testing on email/app campaigns to maximise user engagementEmail Marketing Specialist-Extensive experience in using Return Path-Monitored & resolved inbox placement & deliverability issues-Created and maintained relationships with ISPs and other solution providers in order to successfully troubleshoot deliverability problems (Feedback loops, whitelisting & blacklist removals)-Maintained and complied with security best practices to maximise inbox delivery (SPF, DKIM & DMARC)-Experience with Adobe Campaign (neolane) & Lyris ListManager (ESP’s)-Managed a team of Email developers and delivery executivesProject management -Defined the scope of projects, created strategy plans, documentation & workflows (Microsoft Visio)-Involved all relevant stakeholders ensuring technical feasibility-Experience in working in an agile/scrum environment (Jira)