Erlin Salgado

Background

About Erlin Salgado

Clarity, Foundation & Mindset for people-centered innovation. Passionate about exploring new ways to deepen and connect with the human groups’ behaviour, needs and aspirations. Through qualitative digital research and co-creation, I provide insights and scenarios that support innovation, branding, and new product development initiatives. Researcher for Brand Innovation. Through research methods focused on non-biased techniques, Creative Research, Qualitative Digital Research, Study of Communities and Online Profiles and Social Listening Analysis. Generating qualitative intelligence that provides clarity and foundation for strategic development. Developing projects for global for B2C and B2B brands who are seeking a glocal impact. Where culture and digital and people’s behaviours are essential to communicate, trigger their leadership and generate value connections. I am interested in experimenting and developing new techniques and research methods that challenge the status quo of how things are done. • Generating intersections of knowledge and tools between disciplines such as Marketing and Communication, Creativity, Design, Branding, Technology and Human Development. • With the mission of generating resources and tools to support companies and organizations with actionable guidelines towards assertive and agile transformation. I believe that all change must come from the inside out. On innovation and entrepreneurship processes this is no exception: • Through co-creation sessions, I work with work teams to analyze and design innovation, communication, and brand strategies. • I design learning experiences to promote the creative and innovative mindset in people and in work teams. I believe that creativity and entrepreneurship are the engine of change. For what I am interested in education and entrepreneurship development. • I provide creative consulting and mentoring for entrepreneurs through the method-philosophy Propersonal Innovation. • I am lecturer at La Salle University Barcelona and UOC on Marketing and Creativity and Innovation Techniques. Key interests: Creativity & Innovation, Co-creation, Brand Innovation, Design Thinking, Trend Research, Qualitative Digital Research, Entrepreneurship.