Ermise Charles

Background

About Ermise Charles

I am an innovative marketing strategist whose expertise in marketing and digital marketing brings brands and their audiences together to fuel business growth. I have a proven track record of creating overarching images and generating substantial profits through compelling marketing strategies, innovative content and coordinated marketing campaigns that represent businesses in a positive light while building strong customer relationships. As a marketer, my passion, creativity and can-do attitude have allowed me to bring businesses to life through the seamless execution of customized marketing plans, while leveraging all relevant marketing channels to reach diverse segmented audiences. For over 10 years, I have helped companies harness the art of brand positioning, advertising strategies, and campaign management for marketing initiatives to drive sales, expand their customer base, and create lasting customer relationships. I have extensive experience managing iconic local brands such as Prestige, Haiti's most beloved beer brand, and globally recognized brands such as Guinness and Heineken. I have a diverse background working in a various fields including sales, marketing and trade marketing. As a result, I have developed strong communication skills and market intelligence capabilities that allow me to work in tandem with a wide range of key stakeholders to effectively promote businesses while targeting the appropriate audience and maximizing the impact of marketing initiatives. I have been known for being able to add the most value with the following assets: • Marketing Strategy & Plan Development • Brand Building (Product Launching & Positioning) • Product revamping (repositioning & new packaging design) • Integrated Marketing Campaign Creation • Content Marketing & Asset development • Traditional, Digital & Social Media Advertising • Cross-functional Leadership & Collaboration • Agency Management • Event planning & Project Management I am intellectually curious and a lifelong learner. I hold a bachelor’s degree in Business administration and the following certifications: • Online Marketing Certified Professional - OMCP™ • Online Marketing Certified Associate - OMCA™ • Google analytics Individual qualification - GAIQ • HubSpot Inbound Marketing • HubSpot Content Marketing • HubSpot SEO • HubSpot Digital Media Specialties: Content creation, Digital Analytics, Social Media Marketing, Search Engine Optimization (SEO), Content Marketing, Digital Advertising (Including PPC), Mobile Marketing, Google analytics, Project Management.