Erol Tekkanat

Background

About Erol Tekkanat

Creative and player-insight driven Product Marketing Manager with a passion for crafting engaging campaigns that capture the hearts (and thumbs!) of gamers. Always aiming for measurable impact, building memorable brands and growing a passionate community. Proven ability to grow a live mobile game with millions of players, implementing memorable campaigns and social media strategies that enhance engagement, retention, and monetization at scale. Skilled in understanding player behavior, identifying key motivations, and developing innovative marketing initiatives that drive installs and foster vibrant communities, whether for established hits or exciting new releases. Experienced in leveraging data-driven insights to optimize campaigns across platforms and deliver exceptional player experiences throughout the game lifecycle. Worked 8+ years on live games (Clash Royale, Brawl Stars) with massive global player base, major brand history and constant introduction of new content for players. Proven success in running and growing highly engaging social channels with massive organic reach. Experience in ASO, platform partnership, User Acquisition, influencer and community marketing.