Erwin Kirchbach

Background

About Erwin Kirchbach

My conviction is that outstanding businesses deserve to thrive and prosper, so I'm here to help yours unlock its expansion potential. At my company, Expandifiers Inc, accomplishing that is our everyday fare nowadays. But it wasn't always like this. I started working in sales and advertising over 7 years ago, from TV to radio, to door-to-door sales, to social media. Little by little, I realized that most of the companies I worked for were only looking to make a quick buck, lacked integrity, and were not delivering results. And the ones that were actually well-intentioned. they usually lacked the knowledge and systems to make it work. Because of my earlier struggles, I developed a critical eye and surgical precision around effective marketing. I studied the actual fundamentals of it all. Going back to the basics, down to the etymological derivation and origin of the words, and their original true meaning. What was the true purpose of marketing? What made people tick? How do humans react to different things, and is their behavior predictable? Answering all those and other questions was quite a ride. One that led to another breakthrough: As much as I wanted to, I simply couldn't know it or do it all myself. SO I WENT ON A QUEST TO PUT TOGETHER A TEAM, and that's when things started falling into place. In a matter of fact, it categorically made all the difference. And that's when Expandifiers Inc. was born, out of my obsession for seeing results. For understanding and applying to fundamentals of truly successful marketing and management techniques. For assembling the best talent. You see, Marketing is not about products. It's about people. And it doesn't end when you publish an ad or when you "collect a lead". Marketing ends (and economics start) when an exchange actually occurs: when a service or product is delivered AND the business gets paid. And everything before that – EVERYTHING – is marketing.