Erwin Nah

Background

About Erwin Nah

Hopefully an entertaining read in a sea of corporate sameness (please read with a self-reflexive voice tinged with humility):Multi-disciplinary creative who looks too young to be a CD but is in fact, now 40. Background in film production, shifted to public relations, proceeded to social media, and unknowingly grew into a copywriter building a team of hybrid creatives. Now a creative director who manages said team. Responsibilities include: Tanking (as in RPG usage, not the dictionary meaning) campaigns, asking creatives to do their timesheets, approving leave, hiring new people, upskilling creatives and making clients happy by achieving their business objectives through creative work.Everything also can do. Except illustrator, which I've been meaning to get to. And accepting compliments gracefully. And greeting people happily in the morning pre-coffee. YES, to everything else. Now an exhaustive client list so you know I'm good for it: Changi Airport Group, Oversea-Chinese Banking Corporation (OCBC), Pringles, Colgate, AIA Singapore, Ministry of Law, Red Cross, Novartis, Pfizer, MSD, Temasek, National Gallery of Singapore, Spotify, Google, Amazon, Asia-Pacific Breweries, The Coca-Cola Company, Gojek and Gatsby. Time in New York: American Express, Korean Air, Synchrony Financial, Philips, Perrier and Schools That Can (non-profit).Special skill: Developing intuitive, amusing wedding hashtags.