Erwin van Luttikhuizen

Background

About Erwin van Luttikhuizen

Every brand has its own identity. This identity can be hidden in the "blossom" of the brand and I’ll work with you to discover the undiscovered opportunities (with a focus on susstainability) Potential extensions through merchandising or franchising can and will be unleashed in the process and I can help you to get the optimal solution(s) for your brand. Intellectual property licensing has become huge in current business. Franchising, art - & character merchandising entirely depend on the licensing of intellectual property. Today it has become an entirely separate legal domain regarding its contracts. With my background in in- and outlicensing I do have the expertise to guide you through this jungle of rules. I gained an extensive knowledge of marketing and branding during my work at various A-brands before starting Eluvation in 2007.(20 yrs +) experience on both project management and general management at executive level. Strategically strong with a helicopter view. Able to manage several projects at once. Very pragmatic. Good negotiation skills and highly diplomatic. Specialised in IP, both as licensor and as licensee. Wide network within the licensing world available. Specialties: Project management, interim management, contract compliance, synergy achievements, business development, people management, brand- and identity management, licensing. My helicopterview and my creative approach to a wide scope of businesses is highly valued.