Espen Gregersen

Background

About Espen Gregersen

Strategic business development leader blending commercial expertise with a deep respect for engineering. From complex B2B sales and IoT cybersecurity to SaaS transitions and partner ecosystems, I focus on turning ideas into products, pilots into production, and plans into repeatable revenue. Equally at home in a workshop and a boardroom, I work shoulder-to-shoulder with R&D to translate needs into clear roadmaps, agreements, and operating procedures teams can act on. Colleagues and customers know me for strong interpersonal skills: clear communication, empathy, and the ability to build trust, align stakeholders, and defuse friction when priorities compete. Over the years that’s meant launching new offerings, building partner programs, and moving hardware-centric businesses toward scalable SaaS. My commercial path is shaped by an MSc from Copenhagen Business School and a deep interest in engineering, which means I speak the language of business and respect the craft of engineering, often acting as the bridge that keeps momentum high. Curiosity, structure, and steady follow-through guide my work. I’m comfortable with pilots and compliance requirements, multi-stakeholder buying, and executive communication. Along the way I’ve secured funding, beaten internal sales records, developed partner programs, and set up repeatable routines that scale. Selected achievements • Led the transition from hardware to SaaS and converted six pilots into multi-year SaaS contracts through co-creation with R&D and customer security teams. • Secured board-level endorsement for the IoT cybersecurity roadmap and a board-approved SaaS growth plan, unlocking internal investment. • Built a tiered partner program that pushed partner-sourced pipeline above target and landed early co-sell wins. • Set a first-year revenue record at Prevas by streamlining offers and running executive discovery with OEMs.