Estefan Binder

Background

About Estefan Binder

Over 10 years of experience in brand marketing, partnerships, and athlete management. I am passionate about creating and executing innovative strategies that connect EA SPORTS with the world's best football and racing brands, clubs and talent. I am currently the Senior Manager of Global Athlete Marketing for EA SPORTS in the football and racing business, working on a 360 approach from signing individual talent to activating partnership rights for the EA SPORTS FC and Formula 1 global marketing strategy. I have successfully managed relationships with global football clubs and leagues, as well as triple-A talent ambassadors, such as Kylian Mbappe, Erling Haaland, Max Verstappen, Charles Leclerc, Jude Bellingham, and many more. I have also leveraged my skills in business development, brand marketing, and sports partnerships to deliver impactful campaigns that drive awareness, engagement, and loyalty for EA SPORTS brands and products. I am always looking for new opportunities to grow and learn from the best in the industry, and to contribute to EA's mission of inspiring the world to play.