Estela Hoffmann

Background

About Estela Hoffmann

Throughout my career, I have embraced opportunities across marketing, innovation, and sustainability within both corporate and academic settings. As a Research Officer, I specialize in developing sustainable solutions in supply chain management and consumer behavior, with expertise in: Innovation Projects: Experience in EU-funded projects, collaborating with diverse partners to drive sustainability innovations within the supply chain. Technical Skills: Proficient in preparing reports for European projects, conducting interviews with key stakeholders across the supply chain, and developing predictive models to evaluate trade-offs within the supply chain. Business & Marketing Strategy: Skilled in creating and implementing business plans and marketing strategies that enhance institutional visibility, strengthen relationships, and expand impact through events and campaigns.