Verified recordTravel Arrangements

Ester Frangipane

Customer Care and Business Development Executive at Abbey - The Destination Experts

Based in United Kingdom

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Seniority

Staff

Department

Customer/Client Service

Location

United Kingdom

Industry

Travel Arrangements

Company size

135

Contact information

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e•••••••@abbey.ie

Phone

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+44 ••• •••• ••••

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Background

About Ester Frangipane

Brand management, market analysis, product benchmarking, definition of marketing plans for product, sales budget definition, marketing mix, support for launches of new references, support the development of brand positioning and communication strategies and media. Specialties: marketing activities (training, promotion, display, category management); analysis of the prospects of a sale within the relevant market (analysis of the sector and target potential customers), planning the product launch (definition of quantitative and qualitative targets and product 's promotional activities and their implications in terms costs) definition of distribution channels and communication strategies related to product, establish the price of the product and follow the trend of sales

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