Ethan Bartlett

Background

About Ethan Bartlett

I am a product-obsessed creative with an extensive background in apparel design, art direction, and styling. I am extremely passionate about making fashion accessible to everyone regardless of size or gender identity! With fifteen years of experience in global fashion retail and E-Commerce, I have developed a keen eye for trends, aesthetics, and customer preferences, as well as a strong sense of collaboration and innovation. My core competencies include styling, creative direction, trend forecasting, and apparel design, with a focus on cut/sew knits, graphics, and active/athleisure for all genders. I have designed and built new brands and product categories for multiple global apparel brands, such as Skechers, American Eagle Outfitters, and Express. I have a wealth of garment washing and fabric development knowledge having worked directly with vendors and wash facilities internationally. As an Art Director and Planner at H&M, I was responsible for leading the creative vision and execution of the E-Commerce photo studio, which includes booking talent, styling, and art direction for all US local content and digital assets. I have also led I&D initiatives in partnership with the global I&D team for the H&M US content studio, ensuring that our content reflects and celebrates the diversity and inclusivity of our customers and communities.