Ethan Decker

Background

About Ethan Decker

I help companies create long-term competitive advantage using the science of brand growth.I do this in two ways:1. By helping companies build world-class marketing TEAMS via trainings, workshops and talks so that their people have strong brand-building muscles.2. By helping companies build world-class BRANDS via brand strategy, brand fundamentals, and brand campaigns.I show you which of your beliefs about marketing are fairy tales that waste your time and money. I help you eliminate the subjectivity in marketing choices and make them more objective.I get your whole team paddling in the same direction and eliminate swirl.And I give you confidence in your marketing decisions.And dark chocolate.All to help grow your business.LE DETAILS:I've been a marketer, a researcher, a strategist, a scientist, an editor, a teacher, a performer, and an ecologist. I've done ethnographies in Tokyo and statistics in Matlab. I've helped sell razors and position new lines of women's clothes. I can tell skew from kurtosis, a colon from a semicolon, and a serif from a sans-serif. And I've presented on the science of marketing internationally, including SXSW and TED.KEYWORD BINGO- Business consulting, strategic consulting, growth drivers, business fundamentals, marketing strategy- Account planning, strategic planning, brand strategy, brand communications, shopper marketing, promotional marketing, digital strategy, retail marketing- Market research, quantitative research, qualitative research, statistical analysis, ethnography, trend watching, moderating, survey design, data visualization, connection planning, audience analysis, brand metrics- Presentations, storytelling, public speaking, conference speaking, workshop facilitation, brainstorming (the real deal, not that crap most people do), presentation design- Teaching, training, team building- Evolution, evolutionary psychology, behavioral economics, cognitive psychology, social psychology, shopper psychology, shopper science.