Ethan Greenberg

Background

About Ethan Greenberg

Senior Account Planner | B2B Sales | Strategic Account Management | Advertising Campaign Development | Revenue Growth | Client Retention | Salesforce CRM | Data-Driven Marketing I’m a Senior Account Planner with 10+ years in B2B sales, account management, media planning, and advertising strategy, helping organizations turn business goals into data-driven campaigns with measurable ROI. At Spectrum Reach, I work across all of NY State to plan over $10M+ in client campaigns annually, often building $300K+ advertising plans that span multiple markets. I leverage multiple data sources like Nielsen/Prime Lingo, Comscore, AdMall, etc. to optimize targeting, maximize results, and strengthen client partnerships. Career Highlights:* Build media plans for 100+ accounts every year * Managed \$3M+ annual account portfolio * Led \$430K multi-site technology rollout * Consistently exceeded sales, retention, and revenue goals I bring a balance of analytical insight and client-focused strategy to every project, with the goal of driving growth and lasting relationships!