Ethan White

Background

About Ethan White

Leading creative campaigns for Japanese and international brands across the entertainment, sports, and tech industries. I specialize in content production, marketing strategy, and cross-cultural brand storytelling, helping clients grow engagement and sales through innovative digital media. My career spans broadcasting, social media, video production, and event planning, giving me a versatile, hands-on understanding of the creative process from concept to launch. Previously, I directed live sports broadcasts at Southern Oregon University, produced YouTube content reaching over a million views, and now oversee global productions for brands such as Amazon, DAZN, Rakuten, and FIBA. Highlights include contributing to the FIBA Basketball World Cup campaign, which tripled social engagement, and producing bilingual media that bridges Japanese and global audiences. Beyond work, I’m passionate about music creation and game design, having composed original tracks and even scored a video game of my own. This love for sound and interactivity continues to influence how I approach creative storytelling and emotional impact in every project. Driven by curiosity and collaboration, I aim to keep pushing the boundaries of digital media and inspire audiences worldwide through compelling visual and auditory experiences.