Etisha Sinha

Background

About Etisha Sinha

As Sr. Manager – Marketing, Communication & Impact at NeoGrowth Credit Pvt. Ltd, I lead strategic marketing and communication initiatives that elevate our brand’s presence in the digital lending space for SMEs across India. I drive integrated campaigns that blend creativity and data-driven insights to engage audiences, build lasting relationships, and amplify NeoGrowth’s value proposition. I oversee a talented team and collaborate closely with external agencies, media partners, and influencers to craft compelling brand narratives that resonate with customers and stakeholders alike. My role spans end-to-end campaign management, from conceptualization to execution, ensuring every initiative aligns with our business goals and market dynamics. Key highlights include leading the MSME Festival campaigns, managing the innovative NeoInsight property, and spearheading strategic projects like Competition Benchmarking and Project Pinnacle — a 5-year roadmap that positions NeoGrowth for sustained growth. These initiatives have strengthened brand equity and enhanced customer engagement significantly. With an MBA specializing in Marketing & Communications from NMIMS Navi Mumbai and a BTech in Electrical, Electronics & Communications Engineering from SIT Bhubaneswar, I combine technical expertise with marketing acumen to deliver impactful results. I am passionate about leveraging digital media, analytics, and creative storytelling to drive brand visibility and business performance in an evolving marketplace.