Eugene Cheng

Background

About Eugene Cheng

Are your B2B customers not responding to marketing and sales? If this sounds like you, you might have a MESSAGING problem if you're: → Spending money on ads but not seeing results you want → Customers don't even understand what you're selling → Marketing and Sales not working together well - We help B2B brands w/ complex products stand out and sell more: Getting marketing, comms, and sales teams on the same page with one core story Getting crystal clear about your company's USP Boosting conversion of sales conversations with marketing - 🟠 CLIENTS GET RESULTS LIKE: → A hospitality company won a $4M contract against stiff competition → A mega insurer delivers sales enablement to financial advisors selling millions of dollars in products → $15M+ raised from a narrative built together in 3 days - 🟠 HOW WE HELP: 1. GO-TO-MARKET STRATEGY Stand out as the obvious choice. Define your core Ideal Customer Profile, gather insights directly from the customer research, and align your marketing and sales to how customers buy. STORY-SELLING TRAINING We’ll train and coach your team on how to communicate more powerfully in digital and personal scenarios. Build rapport, persuade with stories and build demand for what you're selling. SALES ENABLEMENT ASSET SPRINTS We'll custom-develop assets that are built to convert. Reduce friction and confusion even before they speak to sales to reach customers faster and more powerfully. These could be sales playbooks, pitches, explainers etc. Step away from your product, demystify your customer's business language, and communicate more persuasively- 🟠 WHY US: 1.>10 years working with major B2B brands We're trusted by Fortune 500 brands like Prudential, Oracle, Medtronic, and eight-figure startups like Glints, Growthwell with millions at stake. We've done this hundreds of times We've been clarifying products in the most complex industries. Fintech, Cloud, Blockchain, Pharma just to name a few.You'll get the best narrative frameworks that work in B2B. Keep getting value even after working together Your marketing & sales teams will learn how we work and benefit from what we create together. This lets you continue to run your revenue operations without any third party- 🟠 MY BACKGROUND: A seasoned marketer, new dad, and Forbes 30Under30 honouree. I started my first business at 19 and said no to college. Since then had thoughts and work covered on.Forbes, Entrepreneur, Business Insider & more. DM me for more info or just a friendly chat!